logo-dir

About us

Supporting projects with vision and commitment

DIR is an investment company committed to economic and business development from a responsible and strategic approach. We provide capital and support to high-potential companies, strengthening their financial structure, driving their growth and supporting their consolidation in the market. We do not intervene in day-to-day management, but we do contribute experience and judgement in strategic decisions, working hand in hand with management teams to generate real, sustainable and lasting value. Our support covers everything from identifying expansion opportunities to optimising resources. We apply responsible investment criteria that balance economic profitability with a positive impact on society and the business environment, prioritising diverse productive sectors and avoiding purely financial or real estate activities. With a consolidated track record and a future-oriented vision, at DIR we combine capital, in-depth analysis and ongoing support to drive companies that aspire to grow, consolidate and occupy relevant positions in their respective markets, fostering innovation and sustainable development in the Autonomous Community of La Rioja and beyond. At DIR we play a strategic role within the Invest in La Rioja initiative, collaborating in a coordinated manner with ADER and other institutional agents to reinforce the attraction and development of investments in the region. We drive new productive and business growth projects, providing comprehensive support to investors throughout the entire cycle of their initiatives, while promoting public-private collaboration as a key driver of competitiveness.

The Team

Our team is made up of experienced professionals passionate about innovation and business growth. Our goal is to identify and support the best startups and growing companies, providing not only financing, but also guidance and resources to help them reach their full potential. Our team consists of professionals expert in various areas, including investment and business development, financial and strategic analysis, marketing and sales, as well as technology and innovation.

The council

The Board of DIR is made up of the following members:

  • Belinda León Fernández, Councillor for Economy, Innovation, Business and Self-Employment
  • Agencia de Desarrollo Económico de La Rioja, represented by Luis Pérez Echeguren
  • Ibercaja, represented by José Ángel Pérez Álvarez, Territorial Director Rioja Zone
  • Federación de Empresarios de La Rioja, represented by Carlos del Rey Apellaniz
  • Cámara de Oficial de Comercio e Industria de la Rioja, represented by Carlos del Rey Apellaniz
  • Iberdrola, represented by Eduardo Ryan Murúa, Delegate in La Rioja

The shareholders

Our partners are: 

  • Economic Development Agency of La Rioja
  • Ibercaja
  • Iberdrola
  • Official Chamber of Commerce and Industry of La Rioja
  • Federation of Entrepreneurs of La Rioja
  • Northleaf Capital Partners
Contact

Funded Companies

Norpoo Electronics

Norpoo Electronics is a company specialised in the development and manufacture of high value-added electronic circuits and technological products. Based in Alfaro (La Rioja), with ISO 9001:2015 and IPC certifications, offering comprehensive solutions from design through to series production, testing and after-sales service, with international projection.

Socilen

Socilen is a fintech company operating as a crowdlending platform, allowing companies to obtain financing through participating loans. It is authorised and supervised by the CNMV, connecting companies with individuals and investors seeking returns through interest.

Idóneo

Idóneo is the first digital car renting comparison platform in Spain. It allows companies, self-employed workers and individuals to compare and contract renting 100% online, with transparent prices, no deposit and all services included.

SpectralGeo

SpectralGeo is a company specialised in artificial vision and image processing for precision agriculture and industry. Its solutions optimise resources, improve productivity, reduce costs and lower the carbon footprint through advanced technology and artificial intelligence.

Viewed

Viewed is a pioneering platform in the creation of personalised videos at scale for email marketing campaigns. It works with major international brands, helping them improve customer acquisition and re-engagement through personalised audiovisual communication.

Urban Roosters

Urban Roosters is the world's leading freestyle rap platform and organiser of the Freestyle Master Series (FMS). It manages professional leagues in several countries and has a global community of millions of followers, with a huge digital and audiovisual impact.

Renertia

Renertia Gestión Solar is a venture capital company specialised in the acquisition, development and optimisation of photovoltaic parks in Spain. Through various funds, it drives solar energy projects with a focus on growth and sustainability.

Double Cork

Double Cork is a company dedicated to the manufacture of cork stoppers through highly technical processes. It controls the entire value chain, from cork extraction to final customisation, committed to innovation and quality.

Entorno de Medición Inteligente (EMI)

EMI offers remote reading and remote control solutions for water, gas and energy meters. It designs and manufactures its own devices, facilitating efficient resource management and remote control of irrigation and energy consumption installations.

Energía Natural del Norte

Energía Natural del Norte transforms biomass into pellets and wood chips for thermal use and hygienic products for pets. Its activity focuses on the sustainable energy valorisation of natural resources.

Industrias Cárnicas Sariz

Industrias Cárnicas Sariz is an agri-food company specialised in high quality sheep and beef meat products. It combines traditional expertise with a firm commitment to animal welfare and food safety.

WAF Estructuras Digitales

WAF Estructuras Digitales develops its own technology for video surveillance and data analysis applied to security and industry. Its software enables access control, presence monitoring and critical point management through intelligent image analysis.

Red Karaoke

Red Karaoke is the world leader in online karaoke, with a catalogue of around 50,000 songs. It operates globally across multiple platforms and devices, generating the majority of its revenue outside Spain.

CR Energía

CR Energía is a national electricity retailer focused on SMEs, businesses and self-employed workers. It offers energy supply tailored to the needs of the business community.

Helmerpack Sistemas

Helmerpack Sistemas designs and manufactures turnkey packaging solutions. It works primarily in thermoforming, heat sealing and single-dose areas for the food, industrial and medical-pharmaceutical sectors.

4IKIM Collaboration

4IKIM Collaboration markets a SaaS software to manage unstructured information, facilitate collaboration and enhance data security. It has developed projects for major technology companies and international consultancies.

Fuss

Fuss is a technology partner specialised in software development and cybersecurity. It works with major brands and startups, and develops its own products such as innovative digital applications.

Rihuelo

Rihuelo is dedicated to the production and commercialisation of high quality organic olive oil. It has been recognised with numerous international awards, standing out as a benchmark in the Spanish olive oil sector.

Termaeuropa

Termaeuropa is a group specialised in the management of thermal spas at various locations across Spain, focused on health, wellness and thermal tourism.

Contact DIR Inversiones Riojanas